Walking With The Wounded
Website design and build, Giant Giving donations platform
A transformational project that elevated the presence of Walking With The Wounded, driving reappraisal of the purpose of the organisation.
More than just the charity trek people
Despite being around for over a decade, the perception of Walking With The Wounded wasn’t consistent, and this was impacting the charity’s income. Change was needed and a combination of a refreshed brand identity, coupled with a new website was the answer, with Giant Digital working on the latter.
A transformation by any other name
It was clear from the outset that the existing Walking With The Wounded website wasn’t serving the charity in the way it should, and many challenges were put to the team at Giant Digital, from making the charity easier to discover and engage with, to making the site easier for the team at Walking With The Wounded to administer. Bring it on.
By veterans, for veterans, since 2010
Founded in 2010 by military veterans Ed Parker and Simon Daglish, Walking With The Wounded was formed to empower veterans by reigniting their sense of purpose, enabling them to make a positive contribution to their communities and lead independent lives. Today, Walking With The Wounded has raised millions of pounds to give veterans support, empowerment and enable them to rebuild their lives.
At Walking With The Wounded we are proud to state our highest value as “Client First”. Updating our website and digital tools to better service our current and future ex-servicemen and women was critical to building a foundation for future success for our veterans. The events and donation functionality allows us to better connect with our fundraisers, of whom we rely to carry out our 1-2-1 service. We worked closely with Giant Digital to update the look and functionality of our website and ensure that it was a system that would support us and our clients into the future.
Levelling up across the board
We set out to create the best website Walking With The Wounded had ever had, and worked closely with the charity to identify the key elements that would make the site standout, including:
- Enhancing the brand identity, introducing new, complimentary elements that would bring key messages and images of the veterans to life.
- Redefined the use of imagery on the site, which has set the standard for the imagery Walking With The Wounded has used since.
- Improved the way events are shown on the site, added behavioural nudges such as upcoming, featured and limited availability flags.
We like the impact to do the talking
36% increase in form submission conversion events
22% increased desktop engagement time per session
51% increase in key mobile event conversions
18% increase in total donors
41% increased donation value
